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Emotions in Marketing?
Guiding principles to emotionalize your brand, product, or service
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Emotional brands have a significant impact
when the consumers’ experience has an emotional (aka strong and lasting) connection.
It is (kind of) simple, because it is very similar to a feeling of bonding or loving. As a result you need to understand human behavior first – or just ask me. 👋 😉
Only those emotional connection can increase your brand loyalty –
within our oversaturated market – to consequently increase your conversion rate & your sales – even when you increase your pricing as well.
🏇🏌️ ⛵ 🚴
Ya, let’s connect.
If you’d like to ask me any individual question about your campaign or master emotions in marketing generally.
What would you like to achieve? Any specific desires?
Tell me. I’d like to hear your story! Remember: everybody is interested in stories. (That’s why the movie and book industry is huge.)
Maybe we don’t know each other – nevertheless we can learn from each other.
Nah, maybe not!
If you don’t believe
that emotions might boost your business and career.
I recommend to read more articles about raising the awareness of emotions in marketing. You could start with my Q&A above.