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Founder of

Hi, I’m Ricardo, award-winning

CMO, Creative Director,
Interaction Designer (M.A.),

and Founder of

I worked via several German advertising agencies for Audi, Telekom (German T-Mobile), ZDF (German TV including applications), and ECE (international urban marketplaces of the future).

2x International Interaction Award 2018,
2x  Best in Class  (Categories: RETAIL + ENTERTAINMENT)

2x International Creativity Media & Interactive Design Awards, Bronze, 2018, Categories:  “BEST WORK NEVER PRODUCED”  + “DIGITAL OOH – DISPLAY POP”
Support for several ANNUAL MULTIMEDIA AWARDS 2013-2014, via my work for several German advertising agencies.
Communication Design, 2012
Honestly, I feel like changing the entire marketing world by gathering and summarizing  ALL EMOTIONAL MARKETING TECHNIQUES  to improve the sales world, which should NOT be pitchy anymore. Instead it should make fun for the buyer AND sales manager.

In general, we should be trying to make the world better  and the best part is that at the same time, we will  INCREASE OUR SALES (!)  by helping people who need our product or service. Sales in the future are truly a win-win situation.

As a rule of thumb, just give your prospects and customers as many possible positive feelings about informing, buying, and using.

Business relationships are similar to personal relationships. Imagine you know someone who always gives you positive feelings or support you or lead you in the right direction – guess what … you would like and gradually love that person.


I started as a designer –

Now, I’ve been working as a
Creative Marketing Director.

Yet 14 years ago, in Germany – I started as a Graphic Designer (Bachelor of Arts) and I continued as an Art Director at several advertising agencies.

When I got bored implementing the same advertising techniques over and over again, I studied Interaction Design (Master of Arts).

I explored all the exciting interactive possibilities that the advertising industry can gain by leveraging technological advancements.

I proved that the arousal of emotions are key for effective advertising in the future (because of the oversaturated market).

My first book, “The added value of interaction design in advertising” (2014, 2016)

Interaction Design, helps a lot to bond long-lasting connections and transform your customers into raving fans.

If you want to know how and why advertising has been changed read my book: “The added value of interaction design in advertising” (2014, 2016) – unfortunately, only available in German.

Nevertheless you can buy it here

But, I highly recommend to wait for my new course! That will be a game changer!

You can join the wait list here:
click here to join the wait list

Lately, I have learnt much more about emotions.I am always hungry for new knowledge. I am always curious. I dived much deeper into the comprehensive field of emotions to give you the exact information – well organized – abouthow to emotionalize your brand, product, or service – step-by-step.


Think about it: it is not too late to be one of the first people who know everything about how to arouse emotions in marketing. Just enter your email below.

Only Emotions create Value!

(acc. to Dr. Hans-Georg Häusel, German Neuroscientist)

To get ahead from the oversaturated market, you need to arouse emotions.
That is the key to effective marketing in the future – good marketers and designer already know it.

Get started today!
 Test 33 INSTANT, 
emotional marketing tactics.

Let's get in touch on LinkedIn!

Please, think about it – you can not pass human behavior anymore – in a time where technology (artificial intelligence) developes fast and faster.

If you want to optimize your content for Google or YouTube  forget about technical keywords  – instead,  understand human behavior first.

Why? Because it is more important to make your target audience curious about your content at first and secondly, to make them keep watching, listening, or reading. (For instance, YouTube measures watch-time.)

It’s not enough to use specific keywords. You know it – Google is incredible clever.

Put shortly, you need to understand human behavior first – before you create your campaigns – or for the start …  just ask me. 👋 😉

I help you to start mastering emotions in marketing

and as bonus, in personal life! Because it’s all about humanity.



As a result, you’ll  increase your brand loyalty.  That is the onliest way to get ahead – within our oversaturated market.

There are way to many competitors out there.

You got to create those emotional connections to consequently increase your traffic, conversion, and returning customers (for periodical sales) – even when you increase your pricing.

🏎 ⛳ 🚲 ️ ⛵ 🍜️

 Ya, let’s connect.  

You can ask me any individual question about your campaign or emotions in marketing in general. 

I’m looking forward to connect with you.

Although, we don’t know each other – nevertheless, we can learn from each other.


 Nah, still not sure – if that’s for me. 

If you don’t believe that the understanding of emotions might boost your business and career (even your personal life as well – because we focus on human beings).

Please, read more articles about raising the awareness of emotions in marketing. You might start with my Q&A above.

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